Sans Normal Podoh 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'FF Infra' by FontFont, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, friendly, playful, chunky, approachable, retro, high impact, friendly display, simplified forms, brand voice, soft corners, rounded terminals, compact counters, display weight.
A heavy, rounded sans with compact internal counters and broadly curved bowls that keep the texture dense. Strokes are thick and even, with softened corners and subtly rounded terminals that avoid sharp joins. Uppercase forms are sturdy and geometric, while the lowercase shows simple, single-storey shapes and short extenders that maintain a tight vertical footprint. Numerals follow the same chunky construction, prioritizing solid silhouettes and consistent color over fine detail.
Best suited to headlines, posters, packaging, and identity work where a thick, rounded voice is desirable. It can also work for short UI labels or signage when set with enough breathing room, but its dense counters and weight make it less ideal for extended small-size reading.
The overall tone is warm and informal, with a buoyant, slightly retro feel driven by its soft geometry and bold mass. It reads as confident and friendly rather than technical, giving text a welcoming, poster-like presence even in short phrases.
The design appears intended to deliver a high-impact sans that feels friendly and contemporary, using rounded geometry and simplified forms to stay legible and consistent at display sizes. It emphasizes strong silhouettes and an even typographic color for attention-grabbing text.
Spacing and letterfit appear tuned for large sizes, where the rounded shapes and compact apertures hold together as a unified block. In longer lines, the dense rhythm and small openings suggest it will look best with generous tracking or ample line spacing to preserve clarity.