Sans Normal Usbum 1 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, presentations, marketing, modern, clean, businesslike, approachable, neutral, emphasis, readability, versatility, modernization, humanist, open apertures, rounded terminals, slanted, smooth curves.
This typeface is a slanted sans with smooth, rounded curves and gently tapered joins that keep the overall color even and legible. Letterforms show open apertures and clear countershapes, with softly finished terminals and subtle modulation that adds refinement without reading as calligraphic. Proportions feel comfortably spacious, and the glyphs maintain a consistent rhythmic slant across capitals, lowercase, and numerals, producing a steady, contemporary texture in text.
It works well for UI copy, dashboards, and product surfaces where a clean slanted sans can add emphasis without sacrificing readability. It also suits brand systems, presentations, and editorial sidebars or captions that benefit from a modern, polished italic voice.
The tone is modern and composed, with a friendly, unobtrusive voice suited to everyday communication. Its slant adds a sense of motion and emphasis while still feeling restrained and professional rather than expressive or decorative.
The design appears intended as a versatile italic companion for contemporary sans typography, balancing neutrality with a touch of dynamism. Its open shapes and controlled slant suggest an emphasis on clear reading and consistent texture across mixed-case text and numerals.
Numerals are clear and evenly drawn, matching the letterforms’ rounded construction and maintaining good differentiation at a glance. The overall design favors clarity and smoothness over sharp angles, which helps it read cleanly in continuous text and interface-like settings.