Serif Normal Morid 2 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Ames' Text' by Greater Albion Typefounders (names referenced only for comparison).
Keywords: headlines, editorial, book titles, magazine, branding, refined, classic, formal, dramatic, elegance, authority, editorial voice, classic revival, bracketed, crisp, sculpted, calligraphic, flared.
This serif displays strong thick–thin modulation with crisp, bracketed serifs and a sculpted, chiseled feel in the joins and terminals. Capitals are stately and evenly proportioned, while lowercase shows a traditional text rhythm with a two-storey “g,” a compact, serifed “t,” and rounded bowls that keep counters open despite the heavy contrast. Curves are smooth and controlled, and details like the ear on “g” and the tail on “Q” add a slightly calligraphic finish without becoming ornate. Numerals follow the same high-contrast logic, with elegant curves and tapered terminals that read best at display and headline sizes.
Well suited to editorial headlines, magazine typography, book covers, and titling where contrast and refinement are an asset. It can also support premium branding and packaging, particularly when set with generous spacing and at sizes large enough to preserve its fine hairlines.
The overall tone is polished and authoritative, leaning toward classic book and magazine typography. The high-contrast drawing and sharp serifs create a sense of luxury and seriousness, with a subtle theatrical edge suitable for prominent, attention-getting settings.
The design appears intended as a contemporary take on a classic high-contrast text serif, prioritizing elegance, hierarchy, and strong typographic color for editorial systems and display-led compositions.
Stroke endings tend to taper into pointed or wedge-like terminals, giving letters a crisp silhouette. The family’s rhythm feels consistent across caps, lowercase, and figures, with clear vertical stress and careful spacing that supports dense headline composition.