Print Riruf 10 is a bold, wide, low contrast, italic, tall x-height font.
Keywords: packaging, posters, headlines, kids media, social graphics, playful, friendly, casual, bouncy, quirky, handmade warmth, approachability, informal emphasis, youthful energy, rounded, chunky, brushy, informal, soft terminals.
A chunky, rounded hand-drawn print with a forward slant and softly swelling strokes. Letters are built from broad, brush-like shapes with low contrast and blunted terminals, creating a smooth, pillowy silhouette. Proportions are generous and open, with a high lowercase presence and simplified, looped forms; counters are roomy in round letters like O, P, and R, while joints and diagonals (K, M, N, W) are drawn with slightly irregular, organic angles. Overall rhythm is lively and uneven in a controlled way, emphasizing a handmade texture while staying highly legible.
It works best for short to medium-length copy where personality matters: packaging callouts, posters, playful branding, social graphics, invitations, and display headings. The heavy, rounded strokes hold up well at larger sizes and on high-contrast backgrounds, making it useful for signage-style statements and attention-grabbing captions.
The font projects an upbeat, approachable tone that feels conversational and spontaneous. Its rounded weight and slight wobble read as friendly and humorous rather than formal, giving text a warm, personable character suited to lighthearted messaging.
The design appears intended to mimic bold marker or brush lettering in a clean, digitized form—capturing the charm of quick hand lettering while maintaining consistent readability across a full alphabet and numerals.
Numerals follow the same soft, brushy construction, with particularly rounded 0 and 8 and a simple, handwritten 1. The lowercase set leans toward single-storey, simplified shapes that reinforce the informal feel, and the overall slant adds momentum that keeps longer lines energetic.