Sans Normal Amkub 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bari Sans' by JCFonts, 'Santi' and 'Touch Me' by Latinotype, 'Neue Alter' by OzType., and 'Eastlane' by Stawix (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, posters, modern, friendly, confident, clean, straightforward, clarity, versatility, modern utility, approachability, geometric, rounded, high legibility, large counters, uniform strokes.
A sturdy sans with uniform stroke weight and gently rounded curves, built from clean geometric shapes. Round letters have broad, open bowls and counters, while straight-sided forms keep crisp verticals and horizontals with minimal modulation. The lowercase shows a single-storey “a” and “g” with a simple, compact construction and a clear ear on the “g”; the “t” has a short crossbar and a squared-off terminal feel. Numerals are bold and compact with smooth curves, and the overall spacing reads even and stable in text.
It suits interface labels, dashboards, and wayfinding where strong shapes and open counters support quick recognition. The weight and simple geometry also work well for branding systems, posters, and bold editorial headlines that need a clean, modern voice.
The tone is contemporary and approachable, with a confident, no-nonsense presence that still feels friendly due to the rounded geometry and open interiors. It communicates clarity and practicality rather than ornament, making it feel trustworthy and familiar.
The font appears intended as a versatile, high-impact sans that stays readable at a range of sizes while projecting a contemporary, approachable character. Its geometric construction and restrained detailing suggest a focus on clarity, consistency, and reliable everyday use.
The design balances circularity with slightly squared joins and terminals, giving it a pragmatic, engineered look. Uppercase proportions are broad and steady, and the round glyphs (C, G, O, Q) maintain consistent curvature, helping the font feel cohesive in both headlines and paragraphs.