Script Ohje 7 is a very bold, narrow, high contrast, italic, short x-height font.
Keywords: headlines, posters, packaging, branding, logos, retro, playful, confident, friendly, lively, hand-lettered feel, display impact, vintage flavor, expressive branding, brushy, swashy, rounded, bouncy, compact.
A bold, right-leaning script with a brush-pen feel and compact proportions. Strokes show pronounced thick–thin modulation with rounded terminals and frequent teardrop or wedge-like joins, creating a lively, handwritten rhythm. Letterforms are generally connected in running text, with generous curves, occasional entry/exit swashes, and tight internal counters that reinforce the dense, inky color. Uppercase characters are prominent and decorative, while the lowercase maintains a consistent slanted ductus with relatively small bowls and short ascenders/descenders compared to the heavy stroke weight.
Best suited to short, high-impact settings such as headlines, posters, packaging fronts, branding lockups, and logo wordmarks where its bold script character can dominate the page. It also works well for emphasis in invitations, menus, and social graphics, while longer paragraphs may require larger sizes and generous line spacing for comfortable reading.
The overall tone is energetic and personable, combining a vintage sign-painter spirit with an upbeat, informal friendliness. Its heavy, flowing shapes read as confident and expressive, giving text a warm, crafted presence rather than a restrained, corporate feel.
The design appears intended to mimic confident hand-lettering made with a broad, pressure-sensitive tool, balancing legibility with decorative flair. It aims to deliver a strong display voice with connected script flow and a nostalgic, sign-inspired presence.
Spacing appears intentionally compact, and the strong stroke weight can cause counters and joins to visually close up at smaller sizes. Numerals follow the same slanted, brushy logic as the letters, helping mixed text feel cohesive.