Sans Normal Iddip 5 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, approachable, handwritten, friendliness, informality, human touch, approachable display, casual emphasis, rounded, smooth, soft, informal, lively.
A rounded, slanted sans with smooth, continuous curves and a gently calligraphic feel. Strokes stay fairly even in thickness, with softened terminals and generous rounding at joins. Letterforms lean forward with a steady rhythm, and proportions feel open and slightly expansive, helping counters remain clear. Uppercase shapes are simplified and friendly, while lowercase forms show more handwriting influence—single-storey constructions and flowing shoulders—creating a cohesive, informal texture in text.
Well suited to branding and packaging that benefits from an approachable, human voice, as well as posters and social media graphics where a casual slanted sans can add personality. It can also work for short UI or editorial callouts when a friendly emphasis is desired, especially at display and subhead sizes.
The overall tone is warm and personable, like neat handwriting rendered with consistent polish. Its forward slant and rounded endings add energy without feeling aggressive, giving it a conversational, upbeat character. The result reads as relaxed and inviting rather than technical or formal.
This design appears intended to deliver a clean, readable sans structure while borrowing the warmth of handwritten forms. The goal seems to be an easygoing, modern look that stays consistent across uppercase, lowercase, and numerals while maintaining a lively, forward-leaning cadence.
Numerals follow the same rounded, handwritten logic, with smooth curves and simple silhouettes that keep the set visually unified. The italic angle is consistent across letters and figures, supporting an even color in longer lines of text.