Sans Normal Karid 18 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio, 'Afical' by Formatype Foundry, 'Monto Grotesk' and 'Monto Screen' by Lucas Tillian, 'Gordita' by Type Atelier, 'Clobber Grotesk' by Wordshape, and 'Clinto' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, functional, impact, emphasis, motion, clarity, oblique, grotesque, rounded, compact, slanted terminals.
A heavy, oblique sans with broad proportions and smooth, low-contrast strokes. Curves are built from clean, geometric arcs, while joins and terminals are slightly rounded, giving the forms a solid, blocky presence without sharp brittleness. The italic construction reads as a true slant (not cursive), with consistent stroke weight and open counters; figures follow the same robust, rounded logic for a cohesive texture in lines of text.
Well-suited for bold headlines, promotional graphics, and brand systems that need a strong, fast visual cadence. It can work effectively for short bursts of text—taglines, signage, and packaging callouts—where weight and slant help create emphasis and urgency.
The overall tone is confident and energetic, with a forward-leaning stance that suggests motion and urgency. Its sturdy shapes and generous width feel straightforward and contemporary, leaning toward a sporty, headline-driven voice rather than a delicate or literary one.
This design appears intended as an impactful oblique sans for display use, combining wide, geometric letterforms with a dense, attention-grabbing weight. The goal seems to be immediate legibility and a sense of motion, with restrained detailing to keep the silhouette clean and modern.
In text, the dark color and wide set create strong horizontal momentum, while the simple, rounded construction helps maintain clarity at larger display sizes. The rhythm is even and mechanical, emphasizing impact and immediacy over subtle modulation.