Sans Normal Adbud 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Punkto' by Ahmet Altun, 'Core Sans C' by S-Core, 'Pulp Display' by Spilled Ink, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, marketing, modern, clean, efficient, friendly, clarity, versatility, contemporary tone, forward motion, oblique, geometric, open, smooth, upright terminals.
A smooth, oblique sans with largely geometric construction and rounded bowls. Strokes are even and crisp, with clean joins and minimal modulation, giving the letters a steady, contemporary rhythm. Curves are generous and open (notably in C, G, S, and e), while diagonals in A, K, V, W, and X are straight and decisive. The lowercase shows a single-storey a and g, a compact ear on r, and a simple, open e; the numerals are similarly straightforward with rounded forms and clear counters.
Well-suited for interface typography, product branding, and marketing materials that need a contemporary oblique voice. It can handle short to medium-length copy, pull quotes, and headings where clarity and a streamlined look are priorities, and it should also work for wayfinding or labels that benefit from its open forms.
The overall tone is modern and practical, with a light, approachable friendliness coming from the round shapes and open apertures. Its oblique slant adds momentum and a sense of motion without feeling overly expressive or decorative, keeping the voice neutral and professional.
The design appears intended as a versatile, modern oblique sans that stays neutral and legible while adding subtle dynamism. Its geometric underpinnings and open counters suggest an emphasis on clarity, consistency, and broad applicability across digital and print contexts.
Capitals feel slightly more formal and constructed, while the lowercase leans more casual due to the single-storey forms. Spacing appears balanced and consistent in the text sample, supporting smooth word shapes and quick scanning at typical UI and editorial sizes.