Sans Superellipse Umgu 8 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'HK Modular' by Hanken Design Co. (names referenced only for comparison).
Keywords: headlines, logos, packaging, posters, ui display, futuristic, tech, sporty, playful, industrial, display impact, modular geometry, tech branding, modernization, rounded corners, squared bowls, superelliptical, geometric, chunky.
A heavy, geometric sans with superelliptical construction: strokes resolve into rounded-rectangle terminals and corners rather than true circles. The letterforms are broad and open, with large counters and consistent stroke thickness that keeps shapes crisp at display sizes. Curves are flattened into squared bowls (notably in O/0, D, P, and a), while joins stay smooth and radiused; diagonals (V, W, X, Y, K) read as sturdy, tapered blocks. Lowercase forms echo the same modular logic, with single-storey a and g and a rounded-rectangular e featuring a horizontal bar and open aperture.
Best suited to headlines, logos, and short statements where its broad geometry and rounded-rectangle rhythm can carry the design. It also works well for tech, sports, and product packaging applications, and for UI or interface display moments where a friendly, futuristic voice is desired.
The overall tone feels contemporary and engineered—equal parts sci‑fi interface and athletic branding. Its rounded-square geometry reads friendly and approachable, while the wide, blocky stance adds confidence and a sense of speed.
The design appears intended to translate a rounded-rectangle, modular drawing system into a readable alphabet—prioritizing a consistent superelliptical silhouette, strong presence, and a modern, tech-forward personality over conventional grotesk neutrality.
Distinctive details include a very rectangular 0 and O, an angular, check-like V, and a compact, rounded tail on Q. Numerals maintain the same squared-counter motif, giving the set a cohesive, system-like look that stays consistent across mixed-case settings.