Sans Normal Inliv 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids media, stickers, playful, chunky, friendly, retro, handmade, impact, approachability, novelty, warmth, fun, blobby, rounded, bouncy, cartoony, soft.
A heavy, rounded sans with blobby silhouettes and softly irregular contours that feel hand-shaped rather than mechanically drawn. Strokes are thick and uniform, with minimal internal detailing and generously rounded terminals throughout. Counters tend to be small and simplified, and the overall rhythm is bouncy, with slightly uneven edges that add texture while keeping forms clear at display sizes. Figures and letters share the same inflated, cushiony construction, producing a cohesive, bold color on the page.
Best suited to short, high-impact text such as headlines, posters, product packaging, and playful branding where a friendly, chunky voice is desired. It also works well for labels, stickers, thumbnails, and social graphics, especially when set large with ample line spacing to preserve legibility.
The tone is upbeat and approachable, leaning toward playful novelty rather than formal or technical. Its soft, inflated shapes suggest fun, kid-friendly messaging and a casual retro warmth, with a lightly goofy personality that reads as cheerful and inviting.
The design appears intended to deliver maximum visual punch with a soft, approachable feel, combining rounded, inflated forms with a lightly irregular handmade texture. It prioritizes personality and immediacy over neutrality, aiming for standout display typography in fun, informal contexts.
Spacing appears comfortable for a very heavy style, helping prevent letters from visually merging in words. The most distinctive character comes from the subtly wobbly outlines and the compact counters, which increase impact but can reduce clarity at very small sizes or in dense paragraphs.