Sans Contrasted Asbuf 7 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, refined, modern, fashion, airy, display elegance, editorial voice, premium branding, modern refinement, crisp, elegant, calligraphic, delicate, sculpted.
A sharply drawn contrasted design with long, tapered strokes and clean, unbracketed terminals that read as subtly flared rather than fully serifed. Curves are smooth and generous, with an overall vertical stress and ample interior space in letters like O, C, and G. The rhythm is calm and measured: capitals are tall and poised, while the lowercase shows compact, controlled forms with narrow joins and a distinctly single-storey a. Hairlines are very thin and straight, especially in diagonals and crossbars, giving the design a precise, almost engraved feel at display sizes.
Best suited to display typography where its fine hairlines and sculpted contrast can be preserved—such as magazine titles, fashion and beauty branding, premium packaging, and refined web hero text. It can also work for short pull quotes or section headings when set with generous size and spacing.
The tone is polished and contemporary, balancing minimalism with a fashion-forward sense of contrast. It feels elevated and editorial, with a quiet luxury mood that stays controlled rather than ornamental.
The design appears intended to deliver a sleek, high-end voice with contemporary clarity, using strong contrast and tapered strokes to add sophistication without relying on overt ornament. It aims for impactful display presence while maintaining a clean, modern silhouette.
Several glyphs emphasize sharp geometry in diagonals (notably V, W, X) and use needle-like strokes that can appear fragile at small sizes or on low-resolution output. Numerals follow the same high-contrast logic, with sculpted curves and thin connecting strokes that suit headline settings.