Cursive Igso 7 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, social media, posters, invitations, casual, friendly, playful, personal, lively, handwritten warmth, casual expression, approachable branding, brushy, rounded, loopy, bouncy, informal.
A slanted, handwritten script with smooth, rounded forms and a brush-pen feel. Strokes stay relatively even in thickness with softly tapered terminals, giving the letters a continuous, fluid rhythm without sharp contrast. Proportions are compact and slightly condensed, with modest ascenders and descenders and a tidy, short mid-zone that keeps lowercase forms tight. Capitals read as simplified cursive initials—open and swooping rather than formal—with occasional lifted joins that preserve a natural, written cadence. Numerals are similarly rounded and casual, with open counters and gentle curves that match the letter rhythm.
This style suits short to medium-length text where personality matters: brand marks, packaging callouts, café or boutique signage, social posts, and headline treatments. It can also work for casual invitations, greeting cards, and quotes, especially when paired with a simple sans-serif for supporting copy.
The overall tone is approachable and upbeat, like a quick note written with a felt-tip or brush pen. Its bouncy pacing and soft curves convey warmth and informality, leaning more conversational than ceremonial.
The design appears intended to mimic quick, confident brush handwriting while staying consistent enough for repeated typesetting. It prioritizes friendliness and flow over formality, offering a readable script voice that feels personal and contemporary.
Connections between letters are selective rather than fully continuous, which helps maintain legibility while keeping the handwritten character. Some glyphs show expressive loops and entry/exit strokes (notably in letters like g, y, and z), adding motion and a slightly playful texture in longer text.