Serif Normal Atma 10 is a very bold, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazine, book jackets, branding, classic, authoritative, dramatic, formal, strong emphasis, premium tone, classic authority, editorial impact, bracketed serifs, ball terminals, calligraphic, sculpted, crisp.
A heavy, right-leaning serif with pronounced thick–thin modulation and sharply tapered joins that suggest a calligraphic, pen-driven construction. Serifs are bracketed and wedge-like, with crisp, triangular finishing on many strokes; several lowercase forms show rounded/ball terminals and soft teardrop-like ends. Counters are relatively compact and the curves are tightly controlled, giving letters a dense, sculpted texture, while the italic rhythm produces lively diagonals in forms like v, w, x, and y. Numerals follow the same high-contrast, serifed logic with strong vertical stress and distinctive angled terminals.
Well suited to headlines, deck copy, magazine/editorial typography, book jackets, and brand statements where a classic serif voice with strong emphasis is desired. It can also work for pull quotes and short passages, especially at sizes large enough to preserve the sharp terminals and fine hairlines.
The overall tone is classic and editorial, combining tradition with a heightened, dramatic contrast that reads as confident and formal. Its italic energy adds motion and emphasis, making it feel assertive and expressive without becoming ornamental.
The design appears intended to deliver a conventional serif foundation with an amplified italic presence—using strong contrast, tapered terminals, and bracketed serifs to create a distinctive, premium texture for emphasis-heavy typography.
In running text the dark color and tight internal spaces create a bold, continuous texture; the face favors display-to-short-text settings where its contrast and terminals can remain clear. The italic angle is consistent across caps, lowercase, and figures, reinforcing a cohesive slanted voice.