Serif Normal Borog 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, confident, friendly, retro, hearty, sturdy, impact, readability, warmth, emphasis, display, chunky, rounded, bracketed, bulbous, compact counters.
A very heavy, wide serif with compact, rounded terminals and bracketed serifs that read as sturdy and slightly bulbous. Strokes are thick with moderate modulation, and the overall color on the page is dark and even. Counters tend to be tight for the weight, while curves are generously rounded, producing a soft, chunky texture. The rhythm is steady and upright, with broad proportions that emphasize impact over economy.
It suits headlines, posters, packaging, and branding that benefits from a bold, welcoming serif presence. It can also work for pull quotes, signage, and editorial headers where a dense, high-impact texture is desirable. Because the letters are very heavy with relatively tight internal space, it is best used at moderate to large sizes where counters and details have room to breathe.
This typeface feels robust and confident, with a friendly, slightly nostalgic tone. Its heavy presence and softened details give it an approachable, poster-like warmth rather than a delicate or formal air.
The design appears intended to deliver strong emphasis while staying readable in short-to-medium text. Its rounded joins and substantial serifs soften the mass, aiming for a personable, approachable voice rather than a sharp or high-fashion look.
The numerals and caps share the same weighty, rounded construction, creating a cohesive, blocky typographic color. The overall impression is sturdy and vintage-leaning without leaning into extreme ornamentation.