Sans Normal Budov 16 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, corporate, clean, neutral, modern, functional, approachable, utility, clarity, versatility, neutral branding, screen readability, grotesque, open apertures, rounded terminals, straight-sided, balanced spacing.
This is a clean, modern sans with simple geometry and an even, steady rhythm. Strokes are fairly uniform with gently rounded curves, and the counters stay open and readable in letters like a, e, and s. Uppercase forms are straightforward and stable, while lowercase shapes are simple and contemporary, with a single-storey a and g and minimal modulation. Numerals are clear and workmanlike, with round bowls on 0/6/8/9 and a straightforward, easily scanned construction across the set.
It suits everyday typography where clarity and predictability are priorities: interface labels, product UI, documentation, reports, and general editorial layouts. The straightforward numerals and clean letterforms also make it a solid choice for wayfinding, forms, and brand systems that need a neutral sans for broad, consistent use.
The tone is neutral and practical, aiming for clarity over personality. Its calm, no-nonsense shapes feel contemporary and familiar, lending a professional, understated voice that doesn’t compete with content.
The design intent appears to be a versatile, general-purpose sans that stays legible and even across sizes and layouts. It prioritizes clean construction, open forms, and consistent spacing to function reliably in both short UI strings and longer passages of text.
Overall spacing appears balanced and consistent, supporting continuous reading in the sample text. Curves and joins are kept smooth and restrained, and diagonals (as in v, w, x, y) maintain a crisp, tidy presence without becoming sharp or aggressive.