Sans Normal Wukog 2 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s, social graphics, stickers, playful, friendly, handmade, casual, chunky, hand-drawn feel, approachability, high impact, informality, rounded, blobby, brushy, soft edges, bouncy.
A rounded, marker-like sans with thick, softly swollen strokes and noticeably uneven edges that mimic hand-painted lettering. Forms lean on simple circular bowls and open counters, with minimal contrast and generous stroke weight throughout. Proportions feel slightly expanded with a lively, irregular rhythm; widths vary by character and curves often resolve into blunt, smoothed terminals rather than crisp joins. Overall spacing reads comfortable and open, prioritizing bold silhouettes and immediate legibility over precision.
Best suited to display sizes where its chunky, irregular texture can read as intentional and energetic—such as posters, product packaging, labels, social media graphics, and children’s materials. It also works well for short headlines, captions, and callouts where a friendly, hand-drawn voice is desired.
The tone is cheerful and informal, with a homemade charm that feels approachable and a little mischievous. Its bouncy shapes and soft corners suggest kid-friendly, crafty, or snackable messaging rather than corporate or editorial seriousness.
The design appears intended to capture the warmth of hand-rendered marker lettering in a sturdy, high-impact style. It prioritizes rounded silhouettes, soft terminals, and a slightly imperfect texture to feel personable and fun while remaining readable in bold, attention-grabbing applications.
Capitals are compact and rounded, while lowercase maintains a simple, single-storey construction where applicable, reinforcing an easygoing, handwritten feel. Numerals follow the same blobby geometry, staying highly recognizable at a glance and matching the letterforms’ soft, painted texture.