Sans Normal Bobis 10 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Engrez', 'Mute', 'Mute Arabic', and 'Mute Devanagari' by Indian Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, editorial, modern, neutral, clean, functional, approachable, utility, legibility, clarity, versatility, accessibility, humanist, open apertures, rounded terminals, even rhythm, high legibility.
A clean sans with smooth, round curves and a steady, even rhythm. Strokes are consistent and straightforward, with open apertures and broadly circular counters (notably in C, O, and e), giving the design a clear, readable texture. Terminals are generally plain and gently rounded, and the lowercase features a single-storey a and g, reinforcing an uncomplicated, contemporary construction. Spacing appears balanced, producing an orderly, uncluttered line in text.
It works well for UI and product typography where quick recognition and steady texture matter, and it should hold up in paragraphs, captions, and general editorial layouts. The clean forms and open counters also suit signage and wayfinding at moderate sizes, as well as brand systems that need a neutral, versatile sans.
The overall tone is modern and neutral, aiming for clarity over personality while still feeling friendly due to its rounded forms and open shapes. It reads as practical and dependable, suited to interfaces and everyday communication rather than expressive or decorative settings.
The design appears intended as a general-purpose, highly legible sans optimized for comfortable reading and consistent rendering across a range of everyday contexts. Its restrained detailing and open shapes suggest a focus on clarity, accessibility, and broad usability rather than stylistic flourish.
The numerals follow the same simple, sturdy logic as the letters, with clear differentiation and a consistent weight. Diagonals (like V, W, X, and y) are crisp without becoming sharp, helping maintain a calm, uniform color across mixed-case text.