Serif Normal Jere 7 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book text, magazines, branding, classic, authoritative, formal, literary, readability, tradition, editorial voice, hierarchy, bracketed, crisp, stately, refined, bookish.
This serif features strong vertical stress with pronounced thick–thin modulation and bracketed, wedge-like serifs. Capitals are broad and steady with flat, confident horizontals, while the lowercase shows compact bowls and tight apertures that keep words dark and cohesive on the line. Curves are smooth and controlled, joins are clean, and terminals tend toward crisp, slightly tapered finishes, giving the face a composed, print-oriented rhythm. Figures align in a traditional text style, with clear differentiation and sturdy stems that match the overall color of the alphabet.
Well suited to editorial environments such as headlines, subheads, pull quotes, and magazine typography where a confident serif voice is needed. It can also serve in book design and formal branding applications that benefit from a traditional, high-contrast text serif aesthetic.
The overall tone is classic and authoritative, evoking traditional book typography and institutional editorial work. Its high-contrast serifs and deliberate proportions read as formal and established rather than casual or playful.
The design appears intended to deliver a conventional, print-classic serif with strong contrast and a dark, stable text color. Its controlled shapes and bracketed serifs suggest an aim for familiar readability and a dignified, editorial character.
In the text sample, the face builds a dense, even texture with noticeable contrast and sharp serifs, which supports emphasis and hierarchy at display and subhead sizes. The bold presence of capitals and the compactness of lowercase forms create a distinctly traditional, newspaper-and-book-page feel.