Serif Normal Lama 2 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Artigo' by Nova Type Foundry and 'Carole Serif' and 'Carole Serif Variable' by Schriftlabor (names referenced only for comparison).
Keywords: book text, editorial, magazines, headlines, literary branding, classic, formal, literary, bookish, readability, traditional tone, editorial clarity, print elegance, bracketed, transitional, crisp, sharply cut, calligraphic.
A crisp, high-contrast serif with pronounced thick–thin modulation and finely bracketed serifs. The texture is moderately open with clear counters and a steady baseline rhythm, while stroke endings feel sharply cut and controlled rather than soft or rounded. Capitals are stately and slightly narrow in impression, and the lowercase maintains a traditional, readable build with clean joins and modest detailing.
Well suited to long-form reading in books and essays, where its familiar serif structure and clear counters support comfortable text flow. It also performs nicely for editorial headlines, subheads, and pull quotes where the contrast adds emphasis without departing from a traditional typographic voice.
The overall tone is classic and authoritative, with a distinctly literary, print-forward feel. Its crisp contrast and formal construction convey seriousness and refinement, suitable for traditional, editorial contexts rather than casual or playful messaging.
Likely intended as a conventional text serif that balances readability with a refined, print-classical presence. The design emphasizes sharp, controlled finishing and a dependable rhythm to work across both continuous text and hierarchical editorial layouts.
The numerals and punctuation echo the same high-contrast logic, giving mixed text a coherent, polished color. In the sample text, the face reads with a clear, slightly dramatic contrast that stands out while remaining grounded in conventional book-serif proportions.