Sans Normal Kelul 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Pastoral' by FontFont, 'Corporative Sans Round Condensed' by Latinotype, 'Linotype Pisa' by Linotype, 'Maya Samuels' by Samuelstype, and 'Cinta' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, friendly, punchy, casual, energetic, impact, approachability, motion, informality, rounded, oblique, soft corners, compact, lively.
This typeface is a heavy, oblique sans with rounded, softly tapered terminals and a compact, slightly condensed feel. Curves are full and smooth, with consistent stroke weight and gentle shaping that keeps counters open even at a dense weight. The oblique slant is strong and uniform across uppercase, lowercase, and numerals, creating a forward-leaning rhythm. Forms favor simple geometry with subtle squaring in places (notably on some rounds and shoulders), and overall spacing reads tight but controlled for a bold display color.
It performs best in attention-grabbing applications such as headlines, poster typography, logos and brand marks, packaging callouts, and promotional graphics where an energetic oblique voice is desirable. The dense weight and tight rhythm make it especially effective for short lines of text and emphasis, rather than long-form reading.
The combination of strong weight, rounded shaping, and pronounced slant gives the font a lively, approachable tone. It feels informal and upbeat—more friendly and expressive than corporate—while still staying clean and contemporary.
The design appears intended to deliver a modern, friendly display sans with clear impact and motion, using a consistent oblique angle and rounded terminals to keep the heavy weight approachable and legible.
Uppercase letters appear sturdy and compact, while the lowercase adds warmth through rounded bowls and short, firm terminals. Numerals are similarly robust and legible, with an even, energetic texture that holds together well in headlines.