Serif Normal Ondi 10 is a bold, wide, high contrast, reverse italic, normal x-height font.
Keywords: headlines, editorial, packaging, book covers, posters, bookish, traditional, lively, confident, quirky, impact, readability, editorial tone, traditional warmth, expressive slant, bracketed, calligraphic, ink-trap feel, sheared, soft corners.
A robust serif with a pronounced rightward slant and clear thick–thin modulation. Serifs are strongly bracketed and slightly flared, giving the joins a softened, inked-in feel rather than crisp, mechanical edges. The overall drawing is full and weighty, with rounded stress in bowls and a gently irregular rhythm created by the slanted stance and subtly varied stroke endings. Lowercase forms read as conventional and text-oriented, with compact counters and a slightly lively baseline presence, while numerals are chunky and open, designed to hold their shape at display sizes.
Best suited to headlines and short-to-medium blocks of text where a strong, characterful serif texture is desired. It works well for editorial titles, book and magazine covers, packaging, and posters that benefit from a traditional voice with extra emphasis and motion. The heavy color and slanted rhythm also make it effective for pull quotes and section openers.
The font conveys a classic, print-forward tone with a touch of eccentricity. Its slanted, heavy serifs feel energetic and confident, suggesting editorial authority while still sounding personable and a bit playful. The overall impression is warm and traditional rather than stark or modern.
The design appears intended to deliver a conventional text-serif foundation with added impact through weight, contrast, and a pronounced slanted stance. Bracketed serifs and softened joins suggest an aim for warmth and readability, while the energetic texture pushes it toward expressive display use.
In the sample text, the dense color and angled texture create a strong horizontal flow, producing an assertive typographic voice. The combination of high stroke contrast and substantial overall weight yields a dramatic, poster-friendly texture, while the bracketed serifs and softened terminals keep it from feeling brittle.