Serif Normal Adtu 10 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: magazine, headlines, luxury branding, posters, invitations, elegant, editorial, fashion, refined, luxurious, refinement, display drama, editorial tone, premium branding, hairline serifs, sharp terminals, vertical stress, delicate, crisp.
This serif presents pronounced thick–thin modulation with hairline horizontals and serifs set against confident vertical stems. The letterforms feel largely classical in construction, with a vertical stress and crisp, knife-like terminals that create a clean, incisive silhouette. Serifs are fine and tapered rather than blocky, and curves transition into stems with smooth, controlled joins, producing a polished rhythm across both capitals and lowercase. Numerals follow the same high-contrast logic, mixing sturdy uprights with delicate linking strokes and elegant curves.
It suits magazine and book display typography, fashion or beauty branding, and high-end packaging where elegance is prioritized. It is also well suited to large headlines, posters, and formal invitations, where the delicate serifs and high contrast can be appreciated without being overwhelmed by dense setting.
The overall tone is sophisticated and high-end, with a distinctly editorial, fashion-forward sensibility. Its sharp refinement and luminous thin strokes convey luxury and formality rather than warmth or ruggedness.
The design appears intended to deliver a contemporary take on classic high-contrast serif styling, optimizing for visual drama and refinement in display contexts while maintaining conventional, readable text proportions.
In text, the extreme contrast and slender hairlines create a sparkling texture, especially in large sizes where the fine details and tapered terminals become a key part of the personality. The design favors poise and precision, with a stately presence in capitals and a graceful, flowing feel in rounded lowercase forms.