Sans Normal Pugiw 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Panton' by Fontfabric, 'Supria Sans Condensed' by HVD Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, playful, robust, cheerful, impact, approachability, retro flavor, display readability, rounded, soft corners, bulky, compact.
A heavy, rounded sans with compact proportions and softened corners throughout. Strokes are broadly even with gentle modulation, and curves are full and slightly squarish at terminals, giving counters a sturdy, almost stamped feel. The lowercase is simple and highly legible, with a single-storey “a” and “g,” short ascenders/descenders, and round i-dots; figures are chunky and well-balanced for bold settings. Overall spacing reads tight-to-moderate, producing a solid, poster-like rhythm in text.
Best suited to headlines and display typography where its thick, rounded forms can carry personality—posters, packaging, signage, and brand marks. It can work for short text blocks or callouts when you want a bold, friendly tone, but its dense color is most effective at larger sizes.
The face feels warm and approachable, with a subtle retro flavor driven by its bulbous curves and stout silhouettes. Its bold, cushioned shapes communicate friendliness and confidence rather than precision or austerity.
The design appears aimed at creating a bold, approachable display sans with a retro-leaning softness—prioritizing impact, warmth, and easy readability through rounded geometry and compact, sturdy letterforms.
Round forms like O/C/G show slightly flattened arcs and open apertures that help maintain clarity at large sizes. The weight distribution and softened terminals create strong color on the page, making the font feel dense and impactful without becoming sharp or aggressive.