Slab Unbracketed Ipzo 7 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: sports branding, logo design, posters, headlines, packaging, sporty, retro, assertive, dynamic, industrial, impact, speed, branding, display, ruggedness, slab serif, oblique, squared, blocky, ink-trap-like.
A heavy, oblique slab-serif with broad proportions and tightly controlled curves. Strokes are chunky with mostly square terminals and unbracketed slab-like serifs, while counters and joins are rounded enough to keep forms compact and legible. Many glyphs show stepped notches and small cut-ins that read like ink-trap-inspired detailing, creating a rugged, engineered texture. The rhythm is punchy and compact in the lowercase, with simplified shapes and sturdy apertures that hold up at display sizes.
Works best for sports and team branding, motorsport or action-themed graphics, bold headlines, and poster typography where impact is the priority. The wide, slanted silhouettes also suit packaging and label systems that want a strong, industrial voice, as well as short UI/overlay titles in games or streaming graphics.
The overall tone is fast, tough, and mechanical—evoking motorsport lettering, athletic branding, and late-20th-century display typography. Its slanted stance and blocky slabs give it a forward-driving energy, while the notched detailing adds a gritty, industrial edge.
The design appears intended as a high-impact, slanted slab display face that combines sturdy, squared construction with purposeful notches for visual bite. Its goal is to deliver immediate presence and motion, while keeping letterforms robust and reproducible in bold applications.
Numerals and capitals are especially squared-off and logo-ready, with consistent diagonal stress across the set. The sample text shows strong word-shape presence and high impact, though the dense blackness and stylized notches suggest it’s best used where texture is a feature rather than a distraction.