Sans Normal Bubid 1 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, wayfinding, presentations, branding, clean, modern, neutral, friendly, versatility, clarity, modernity, systematic design, geometric, rounded, open forms, crisp terminals, high legibility.
A clean sans serif with predominantly geometric construction and smooth, rounded curves. Strokes are even and consistent, with crisp, straightforward terminals and open counters that keep the forms clear at text sizes. The proportions feel balanced and contemporary, with a steady rhythm across uppercase, lowercase, and numerals; round letters like O/C/G read as near-circular, while straight-sided letters maintain a tidy, engineered feel. Lowercase forms are simple and functional, including a single-storey a and g, and numerals are plain and readable with generous interior space.
Well suited for interface typography, product copy, and general-purpose editorial use where clarity and consistency are important. It also works effectively for signage and wayfinding thanks to open counters and straightforward letterforms, and can support modern brand systems that need a neutral, reliable sans.
The overall tone is neutral and contemporary, with a calm, approachable clarity. Its geometric roundness lends a slightly friendly character without becoming playful, making it feel practical and understated.
The design appears intended as a versatile, all-purpose sans with geometric underpinnings and an emphasis on legibility. Its restrained detailing and consistent construction suggest a focus on broad usability across digital and print contexts.
Distinctive details include the simple single-storey lowercase a and g, a clear open e with a horizontal bar, and a compact f with a modest crossbar. The uppercase set stays minimal and clean, and the numeral designs prioritize clarity over ornament.