Sans Superellipse Guris 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, signage, retro, tech, industrial, display impact, geometric clarity, retro-tech character, signage utility, rounded, squarish, compact, geometric, stencil-like.
A chunky geometric sans with rounded-rectangle construction and generously softened corners. Strokes are heavy and even, with minimal modulation, and counters tend to be squarish with rounded interior corners. Many joins and terminals feel engineered and slightly chamfered, producing a compact, blocky rhythm that stays crisp at larger sizes. Numerals and capitals read particularly structured, with a consistent superellipse logic across curves and bowls.
Best suited to display settings where its compact, high-impact shapes can carry—headlines, posters, branding marks, packaging, and wayfinding or label-style signage. It can work for short UI labels or badges when set with comfortable spacing, but the dense counters suggest avoiding long passages at small sizes.
The overall tone is retro-tech and utilitarian, reminiscent of mid-century industrial labeling and digital-era display aesthetics. Its rounded geometry keeps it friendly, while the dense, squared forms add a confident, mechanical edge.
The font appears designed to deliver a strong, uniform presence using rounded-rectilinear geometry—combining the clarity of a geometric sans with a distinctive superellipse character. It aims for recognizability and a controlled, engineered feel rather than neutrality.
The design favors simplified, closed forms and tight apertures, which boosts silhouette strength but can reduce openness in smaller text. Descenders are present but kept tidy, and punctuation-like details (such as the i/j dots) follow the same rounded-square language for a cohesive texture.