Sans Superellipse Etlod 7 is a very bold, narrow, low contrast, italic, tall x-height font visually similar to 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype and 'Hype Vol 1' by Positype (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, promos, sporty, urgent, dynamic, impactful, condensed, compact impact, forward motion, bold emphasis, space saving, heavy, slanted, rounded, chunky, compact.
A heavy, right-slanted sans with compact proportions and tightly enclosed counters. Curves are built from rounded-rectangle (superellipse-like) geometry, giving bowls and terminals a softened, squarish roundness rather than true circles. Strokes stay largely uniform, with sturdy joins and minimal modulation, producing a dense, poster-ready texture. The lowercase is notably tall and upright in structure despite the slant, with simple, functional forms and short extenders that keep lines visually compact. Numerals and capitals follow the same chunky, rounded-rect rhythm, maintaining consistent weight and a steady forward-leaning cadence.
This font performs best in short-to-medium display settings where strong emphasis is needed—headlines, posters, sports-related graphics, retail promotions, and bold packaging callouts. The condensed footprint helps fit longer words into tight spaces while maintaining a solid, high-contrast presence against light backgrounds.
The overall tone is fast and forceful, with a forward motion that reads as athletic and promotional. Its compact, dense shapes and strong black presence feel assertive and attention-grabbing, suited to messaging that needs to look energetic and immediate.
The design appears intended to deliver maximum impact in limited horizontal space while preserving a friendly, rounded-rect construction. Its consistent slant and sturdy, uniform strokes prioritize speed, boldness, and legibility at display sizes over delicate detail.
The slant is consistent across uppercase, lowercase, and figures, helping lines lock into a unified directional flow. Rounded corners temper the heaviness, keeping the color solid without looking overly harsh.