Sans Contrasted Pubu 3 is a very bold, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports, poster, industrial, authoritative, condensed, retro, space saving, high impact, headline focus, graphic punch, blocky, tall, compressed, vertical stress, ink-trap feel.
A tightly condensed display face built from tall, rectangular forms and strong vertical rhythm. Strokes are heavy overall with pronounced contrast, where verticals read much thicker than the hairline-like horizontals, producing a crisp, compressed texture. Terminals are mostly flat and squared, with occasional small notches and tapered joins that add a slightly mechanical, cut-in feel. Counters tend to be narrow and vertically oriented; curves are restrained and often squared-off, helping letters like O/Q and numerals stay compact and dense. Lowercase appears more utilitarian than calligraphic, with sturdy stems and simplified bowls, keeping the set cohesive at display sizes.
Best suited to headlines, posters, signage-style graphics, and bold branding where condensed width helps fit long titles without losing impact. It can also work for packaging and editorial display lines that need a strong, compact typographic presence, especially when set with generous tracking and ample line spacing.
The font projects a bold, no-nonsense tone with a vintage headline sensibility—confident, compressed, and attention-grabbing. Its tight spacing and stark stroke contrast create a dramatic, assertive voice that feels at home in impactful, utilitarian branding contexts.
The design appears intended to maximize impact and economy of space: a compact, tall silhouette paired with sharp contrast and squared construction for strong visibility and a distinctive headline texture.
In text settings the condensed proportions create strong word shapes and a dark typographic color, while the thin horizontals and tight internal spaces suggest it will perform best above small sizes. Numerals and capitals share the same squared, poster-like construction, supporting consistent hierarchy in headlines and numbered layouts.