Sans Superellipse Rulul 3 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, posters, modernist, refined, cool, formal, display impact, editorial tone, premium branding, geometric refinement, contrast drama, vertical stress, sheared terminals, looped descenders, airy counters, monoline joins.
A high-contrast display sans with tall proportions and a distinctly vertical rhythm. Curves are built from rounded-rectangle/superellipse geometry, yielding oval bowls and squared-off outer corners that read crisp rather than soft. Strokes alternate between very thin hairlines and heavy verticals, with narrow apertures and clean, unbracketed joins. Terminals are generally sharp and minimally treated, while several lowercase forms show looping descenders and tight, sculpted counters that emphasize a narrow, editorial silhouette.
Best suited to display settings where its contrast and tall proportions can breathe—magazine headlines, fashion/beauty branding, cultural posters, and high-end packaging. It can also work for short subheads or pull quotes when set with generous size and spacing, but the fine hairlines make it less dependable for dense, small-size body copy.
The overall tone is poised and fashion-forward: cool, polished, and slightly severe in the best modernist sense. The sharp contrast and tall stance give it a confident, premium voice suited to headlines and brand statements rather than casual text.
This design appears intended to translate superellipse-based, sans-serif construction into a high-contrast, fashion/editorial voice. It prioritizes a crisp silhouette, dramatic thick–thin modulation, and a controlled vertical cadence to deliver an upscale, contemporary look in titles and brand-led typography.
Uppercase forms feel architectural and columnar, while the lowercase introduces more idiosyncratic movement in letters like g, j, y, and q through pronounced loops. Numerals match the high-contrast logic and keep a sleek, poster-like presence, with several figures relying on hairline connections that will visually lighten at small sizes.