Sans Superellipse Ukran 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Block Capitals' by K-Type, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, retro, sturdy, assertive, impact, compactness, bold branding, robust display, geometric consistency, blocky, condensed, rounded corners, compact, poster-like.
This typeface uses compact, rectangular letterforms with softened, rounded corners and largely uniform stroke thickness. Curves are built from squarish, superellipse-like shapes, giving bowls and counters a rounded-rectangle feel rather than true circles. Terminals are blunt and squared off, and many joins read as crisp and engineered, with minimal modulation. The rhythm is tight and vertical, with condensed proportions and relatively small internal counters that create a dense, high-impact texture in text.
It performs best in short, high-contrast applications such as headlines, posters, signage, and bold branding systems, particularly in sports, outdoor, or industrial-themed work. It can also serve as a strong label or packaging face where compact width and firm lettershapes help fit text into tight spaces while staying prominent.
The overall tone is tough and workmanlike, with a utilitarian, industrial confidence. Its squarish rounding adds a friendly retro-sport nuance while keeping the voice bold and authoritative. The result feels suited to attention-grabbing messaging where clarity and punch matter more than delicacy.
The design appears intended to deliver maximum impact in a compact footprint, combining sturdy rectangular geometry with rounded-corner softening for approachability. Its consistent strokes and engineered shapes suggest a focus on robust display typography that stays legible at a glance and maintains a cohesive, punchy texture.
The figures are heavy and compact, matching the alphabet’s blocky construction and maintaining consistent color across mixed-case settings. In longer lines, the dense counters and tight shapes can produce a strong, dark typographic mass, which reads best with generous size or spacing.