Cursive Amruh 7 is a regular weight, very narrow, medium contrast, italic, very short x-height font.
Keywords: branding, packaging, social media, invites, headlines, playful, casual, friendly, expressive, handcrafted, human touch, informality, expressive script, compact lettering, quick handwriting, brushy, looped, bouncy, rounded, flourished.
A lively, brush-pen script with a forward slant and loosely connected forms. Strokes show subtle pressure changes, with tapered entries and exits and occasional thicker downstrokes, creating a natural handwritten rhythm. Letterforms are tall and narrow with generous ascenders/descenders, compact lowercase bodies, and rounded bowls; capitals lean on simple loops and swash-like terminals rather than rigid structure. Spacing is variable in a handwritten way, producing a bouncy baseline and an informal, organic texture in text.
Works best where a human, conversational voice is needed—logos and boutique branding, product labels, café menus, invitations, and short headlines. It can also serve as an accent font paired with a clean sans for supporting text, especially at medium-to-large sizes where its loops and tapered details stay clear.
The overall tone is upbeat and personable, like quick, confident lettering made for notes, menus, and social posts. Its narrow, energetic shapes and soft curves read as approachable and crafty rather than formal or corporate.
Designed to capture the immediacy of brush handwriting in a compact, upright-to-slanted script that feels quick and expressive. The emphasis appears to be on charm and personality—looped capitals, tapered strokes, and a lively rhythm—rather than strict uniformity.
Distinctive looped capitals and long, curling terminals add personality, while the consistent slant helps lines of text feel cohesive despite the natural variation. Numerals follow the same handwritten logic, with simple shapes and tapered strokes that match the script’s texture.