Sans Other Wida 2 is a very bold, normal width, high contrast, italic, normal x-height font.
Keywords: posters, headlines, packaging, children’s, stickers, playful, friendly, handmade, quirky, retro, handcrafted feel, playful display, brand personality, informal tone, rounded, blobby, soft corners, chunky, bouncy.
A heavy, rounded sans with irregular, hand-shaped outlines and a softly swollen stroke that varies subtly from letter to letter. Counters are compact and often slightly off-center, and terminals tend to taper or bulb in an organic way rather than ending mechanically. The silhouette leans toward a gently right-slanted, brushy feel, with bouncy baseline behavior and uneven inner spacing that reinforces its casual, crafted construction. Numerals echo the same chunky, rounded forms with simplified shapes and bold, inky presence.
This style works best for short, high-impact text such as posters, playful headlines, product packaging, event promos, and children-oriented materials. It’s also effective for branding moments that want a handmade, approachable voice, especially where texture and character matter more than crisp legibility in long passages.
The overall tone is cheerful and informal, like marker lettering or cut-paper shapes. Its wobble and soft, cartoon-like massing read as approachable and humorous rather than precise or corporate. The texture feels lively and a bit mischievous, well-suited to expressive, personality-forward typography.
The design appears intended to deliver a bold, handcrafted sans voice with an intentionally imperfect, organic contour. By prioritizing soft, rounded mass and irregular rhythm, it aims to feel friendly and expressive—more like drawn lettering than a rigid geometric or grotesque construction.
The font’s visual rhythm is driven more by silhouette than by consistent internal metrics: wide letters (like m and w) feel notably expansive while tighter forms (like i and l) stay compact, creating a strong, animated cadence. At smaller sizes the tight counters and heavy ink traps can close up, so it benefits from generous sizing and spacing in display settings.