Sans Normal Nomam 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Berthold Standard' by Berthold, 'Swiss 721' by Bitstream, 'Afical' by Formatype Foundry, 'Bari Sans' by JCFonts, 'CG Triumvirate' and 'Classic Grotesque' by Monotype, and 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, sporty, modern, punchy, high impact, modern branding, display clarity, approachability, geometric, rounded, compact apertures, blocky.
A heavy, geometric sans with broad proportions and thick, even strokes. Curves are built from large circular bowls and soft corners, while joins and terminals stay clean and straightforward. Counters are relatively compact in several letters, giving the face a dense, high-ink texture. The lowercase shows single-storey forms (notably a and g), with short, sturdy ascenders/descenders and a stable, upright rhythm.
Best suited to headlines, display typography, and short emphatic copy where maximum visibility is needed. It works well for branding, packaging, and signage that benefits from a solid, geometric voice and robust letterforms.
The overall tone is bold and energetic, reading as contemporary and approachable rather than formal. Its chunky construction and rounded geometry suggest a sporty, retail-forward personality that aims for quick recognition and strong presence.
Likely designed to deliver a strong, modern display sans with a friendly geometric backbone and high visual mass. The simplified shapes and consistent stroke weight prioritize clarity at large sizes and immediate brand recognition.
The numerals match the letterforms in weight and geometry, with simple, sturdy shapes and minimal interior detail. In text, the dense counters and wide stance create a strong grayscale, favoring impact over delicate differentiation at smaller sizes.