Sans Normal Vigiw 7 is a regular weight, wide, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, approachable, lively, friendly voice, casual readability, warm branding, hand-drawn feel, playful clarity, rounded, soft, handwritten, bouncy, informal.
A rounded, italic sans with smooth, monoline strokes and softened terminals that give the letterforms a drawn, marker-like feel. Proportions are broadly set with generous widths and open counters, while the rhythm stays lively through subtle irregularities and variable glyph widths. Curves dominate the construction (notably in O/C/G and numerals), and joins are kept simple and clean, emphasizing continuous motion over rigid geometry.
Well-suited to branding and packaging that benefits from an approachable, informal voice, as well as posters, headlines, and short marketing copy where a friendly slant adds energy. It also works nicely for social media graphics, quotes, and casual editorial callouts where warmth and readability are more important than strict neutrality.
The overall tone is friendly and upbeat, reading as conversational and lightly playful rather than formal. Its slanted stance and rounded shapes create a sense of motion and warmth, making text feel personable and easygoing.
The design appears intended to blend sans-serif clarity with a handwritten, rounded personality, offering a contemporary casual look that stays legible in short-to-medium text. Its soft curves and consistent stroke weight aim to keep the texture smooth and inviting while maintaining a clean, modern silhouette.
Uppercase forms remain straightforward and legible, while lowercase shapes lean into a more handwritten character, especially in rounded bowls and single-storey constructions. Numerals follow the same soft, curving logic, with smooth transitions and minimal sharp corners, keeping the texture consistent across mixed-case and alphanumeric settings.