Sans Normal Imgon 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Articulo' by Gilar Studio, 'Averta Standard PE' by Intelligent Design, 'Montio' by Katatrad, 'Corporative Sans Rounded' by Latinotype, 'Sebino Soft' by Nine Font, 'Core Sans AR' and 'Core Sans CR' by S-Core, 'Mundial Narrow' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, friendly, playful, soft, bold, approachable, friendly impact, soft display, approachable branding, playful tone, rounded, blobby, chunky, bubbly, compact.
A heavy, rounded sans with softly swollen strokes and fully curved corners throughout. Counters are generally open but compact, giving letters a dense, punchy silhouette; bowls and terminals feel inflated rather than geometric-sharp. The design maintains a steady, even stroke color with minimal modulation, while shapes lean toward wide curves and short joins, producing a smooth, cohesive rhythm. Uppercase forms are simple and sturdy, and the lowercase keeps similarly rounded construction with single-storey shapes (notably the a) and short, soft-ended arms and spurs.
Best suited to short, high-impact text such as headlines, posters, packaging, and bold brand marks where a friendly, rounded voice is desired. It also works well for playful editorial callouts, event graphics, and kid-focused or casual consumer messaging where warmth and immediacy matter more than fine-detail readability.
The overall tone is warm and casual, with a cheerful, toy-like softness that reads as welcoming rather than technical. Its thick, rounded forms communicate friendliness and confidence, making text feel informal, upbeat, and easygoing.
The design appears intended to deliver maximum visual impact with softened edges, combining a strong, weighty presence with an inviting, approachable personality. Its consistent rounded construction suggests a focus on legibility at large sizes and an intentionally cute, non-threatening tone for modern display use.
At display sizes the letterforms look clean and strongly unified; at smaller sizes the tight inner counters and dense black shape can make complex forms (like B, 8, and 9) feel more compact. Numerals match the same inflated, rounded logic and sit visually bold alongside uppercase and lowercase.