Cursive Arlup 10 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, posters, social media, invitations, friendly, playful, casual, lively, handmade, handwritten feel, expressive display, friendly tone, brush lettering, brushy, textured, organic, bouncy, expressive.
A brush-pen script with lively, slightly irregular strokes and clearly visible tapering from thick downstrokes to hairline upstrokes. Letterforms lean mostly upright with a bouncy baseline and compact proportions, mixing rounded bowls with occasional sharp flick terminals. Connections appear intermittently rather than strictly continuous, giving words a handwritten rhythm while still maintaining consistent overall spacing. Capitals are prominent and gestural, with sweeping entries and exits, while lowercase forms stay compact with short ascenders/descenders relative to the cap height.
Best suited to short-to-medium display text where a friendly handwritten voice is desired—brand marks, packaging callouts, posters, quotes, and social media graphics. It can also work for informal invitations and headers, especially when paired with a simple sans serif for supporting copy.
The tone is informal and upbeat, conveying a personable, handcrafted feel. Its brisk strokes and flicked terminals suggest spontaneity and motion, making it feel approachable rather than formal or ceremonial.
Designed to emulate quick, confident brush lettering with a balance of legibility and expressive movement. The aim appears to be a versatile casual script that feels personal and energetic while remaining consistent enough for repeatable display use.
The texture and contrast imply a brush or marker tool, with slight wobble and pressure variation that read as intentionally handmade. Numerals follow the same calligraphic logic, with rounded shapes and brisk terminals that match the alphabet’s rhythm.