Serif Other Ipzo 2 is a very bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, logotypes, dramatic, retro, theatrical, playful, ornate, attention, ornament, vintage, expressiveness, display impact, swashy, flared, ball terminals, teardrop terminals, calligraphic.
This typeface is a steeply slanted, high-contrast serif with thick, sculpted main strokes and sharply tapered hairlines. Forms are built from wedge-like, flared terminals and teardrop/ball details that read as carved rather than purely pen-written, giving the letters a chiseled, decorative texture. Curves are tight and glossy, with frequent inward curls and pronounced entry/exit strokes; joins tend to be crisp, and counters are moderately open despite the heavy weight. Spacing appears compact in text, and the overall rhythm is lively, with distinctive silhouette variety between capitals and lowercase.
Best suited to display settings where the italic slant and ornamental terminals can read at size—such as posters, headlines, event materials, brand marks, packaging, and short pulls or titles. It can work for punchy taglines, but dense paragraphs will feel busy and tight due to the heavy weight, strong contrast, and decorative detailing.
The tone is bold and showy, evoking vintage display lettering with a hint of carnival or headline drama. Its swashy terminals and high-contrast sparkle make it feel expressive and slightly mischievous rather than formal or bookish.
The design intention appears to be a statement serif for attention-first typography, combining traditional high-contrast construction with exaggerated, swashy terminals to create a distinctive, vintage-leaning voice.
Capitals lean into embellished strokes and curled terminals, while the lowercase keeps the same flared, teardrop language for consistency, producing strong word shapes in short phrases. Numerals carry the same sculpted contrast and decorative terminals, making them attention-grabbing but best treated as display figures rather than neutral text numerals.