Sans Normal Obrav 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co. and 'Itoya' and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, retro, chunky, impact, approachability, display emphasis, simplicity, rounded, soft corners, compact, heavy terminals, punchy.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are built from smooth circular segments, while joins and corners are slightly softened, giving the outlines a sturdy, molded look rather than a sharp geometric feel. Counters are relatively tight for the weight, and many forms show subtle squaring at terminals that keeps the texture dense and uniform. Numerals and capitals read as solid blocks with clear silhouettes, optimized for impact at display sizes.
Best suited to headlines and short-to-medium display copy where weight and clarity are priorities, such as posters, branding marks, packaging, and storefront or event signage. It can also work for bold UI headers or social graphics, where its compact, high-impact shapes hold up well on screen.
The overall tone is confident and approachable, combining a strong, poster-like presence with warm, friendly shapes. It suggests a retro advertising sensibility without looking ornate, and it carries an energetic, slightly playful voice in longer lines of text.
The design appears intended to deliver maximum visibility and a friendly, contemporary-retro character through rounded construction, compact spacing, and strongly simplified letterforms. Its forms emphasize recognizable silhouettes and uniform texture to stay legible and authoritative in large, attention-grabbing settings.
The rhythm is dense and consistent, producing a dark, even color across words and lines. Round letters like O/C/G feel especially full and stable, while diagonals and angled cuts add just enough bite to prevent the design from becoming overly soft.