Sans Normal Kemuh 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Arial Nova' and 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, urgent, punchy, modern, dynamic, impact, speed, space saving, display clarity, branding, condensed, oblique, heavy, clean, compact.
A condensed, heavy oblique sans with compact proportions and a tight overall rhythm. Strokes are consistently thick with minimal contrast, and terminals are clean and largely square-cut, giving the letters a firm, engineered feel. Counters are relatively small for the weight, while curves stay smooth and controlled (notably in C, O, Q, and S). The slant is pronounced and consistent across caps, lowercase, and numerals, and the spacing is tuned for impact in short lines rather than airy text.
Best suited to headlines, posters, and short promotional copy where density and slant can add momentum. It can work well for sports and fitness branding, event graphics, packaging callouts, and attention-grabbing UI labels where a compact, forceful tone is desired.
The typeface conveys speed and forward motion, pairing a strong, assertive voice with a clean, contemporary surface. Its condensed stance and aggressive oblique angle read as energetic and goal-oriented, with a no-nonsense tone that feels suited to action-driven messaging.
The design appears intended to deliver maximum impact in limited horizontal space while signaling motion through an assertive oblique angle. Its simplified, sturdy construction prioritizes quick recognition and bold presence for display-led typography.
Uppercase forms lean geometric with simplified joins, while lowercase shows single-storey a and g and a compact, upright-looking bowl structure despite the slant. The Q has a clear diagonal tail, and numerals are sturdy and straightforward with strong silhouettes, helping maintain legibility at display sizes.