Sans Superellipse Amvi 7 is a very bold, narrow, monoline, reverse italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, industrial, retro, assertive, compact, impact, compactness, branding, retro modernity, signage, octagonal, chamfered, upright, blocky, high-contrast silhouette.
A compact, heavy display sans with upright construction and crisp chamfered corners that read like rounded-rectangular (superellipse) geometry. Strokes maintain a largely even thickness, with squared terminals and occasional angled cuts that create an octagonal silhouette across counters and exterior corners. Round letters (O, C, G) are built from softened rectangles rather than circles, while joins and shoulders stay tight to keep the texture dense. Overall spacing and proportions favor a sturdy, condensed rhythm that holds together well in all-caps and headline settings.
Best suited to headlines, posters, and short emphatic copy where the dense rhythm and strong silhouette can do the work. It fits sports identities, fitness or motorsport graphics, product packaging, and bold editorial callouts. For longer text, it will be more effective in short bursts or as a supporting display face due to its heavy, compact texture.
The tone is bold and no-nonsense, with a sporty, industrial edge. Its blocky forms and clipped corners evoke athletic branding, workwear graphics, and retro display lettering while still feeling clean and contemporary. The forward-leaning energy comes more from angular shaping than true slant, giving it an assertive, punchy voice.
This design appears intended to deliver maximum impact in limited horizontal space while maintaining a consistent, engineered geometry. The rounded-rectangle construction and chamfered detailing suggest a goal of creating a recognizable, modern block display face that remains cohesive across letters and numerals.
The straight-sided bowls and chamfered apertures create distinctive negative spaces, especially in letters like S, G, and 2, which helps the font feel engineered and logo-friendly. The numerals share the same cut-corner logic for cohesive titling and scoreboard-style applications.