Serif Normal Atba 10 is a bold, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, subheads, book covers, magazine design, posters, editorial, classic, formal, dramatic, literary, emphasis, elegance, authority, editorial voice, bracketed, calligraphic, oldstyle, diagonal stress, sharp terminals.
A right-leaning serif with pronounced thick–thin modulation and a distinctly calligraphic rhythm. The serifs are bracketed and slightly wedge-like, with sharp, tapered terminals and lively curves that create an energetic texture. Capitals show strong diagonals and sculpted joins, while the lowercase balances rounded bowls with brisk entry/exit strokes; the overall color is dark and emphatic, with compact counters and a slightly uneven, humanist cadence across the line.
Best suited to headlines, subheads, pull quotes, and other editorial display contexts where the strong contrast and slanted rhythm can be appreciated. It can also work for book covers and formal invitations or announcements, especially when set at moderate-to-large sizes to preserve the crisp internal detail.
The font projects a traditional, bookish tone with a touch of theatrical flair. Its brisk italic movement and high contrast lend a sense of urgency and elegance, making it feel at home in polished, story-forward settings rather than neutral utility typography.
The design appears intended to deliver a familiar serif reading voice with heightened emphasis—combining classic proportions with a bold, high-contrast italic that adds motion and authority. It prioritizes expressive texture and typographic presence for editorial and display use.
Numerals follow the same high-contrast, serifed construction and read clearly at display sizes, contributing to a cohesive typographic palette for headings and short runs of text. The overall impression is of a conventional serif italic pushed toward a stronger, more expressive presence through weight and contrast.