Sans Superellipse Hulah 2 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Akkordeon' by Emtype Foundry, 'Boldine' by Fateh.Lab, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, 'Beni' by Nois, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, industrial, punchy, retro, assertive, sporty, space saving, high impact, headline clarity, signage utility, compact, blocky, rounded, sturdy.
A compact, heavy sans with rounded-rectangle (superellipse) construction and tightly controlled counters. Strokes are broadly uniform, with blunt terminals and minimal modulation, creating a dense, poster-ready texture. Rounded corners soften the otherwise blocky geometry, while the narrow proportions and tall lowercase give lines of text a compressed, vertical rhythm. Numerals and capitals are similarly muscular, with simple, utilitarian shapes designed to hold up at large sizes.
Best suited to headlines and short display settings where density and impact are desired—posters, storefront or wayfinding-style signage, packaging, and bold brand marks. It can also work for compact subheads and callouts when you want a strong, condensed voice that stays readable at a glance.
The overall tone is forceful and utilitarian, balancing toughness with a slightly playful roundedness. It reads as confident and energetic, with a retro headline feel that suggests signage, sports, or industrial labeling rather than delicate editorial typography.
The design appears intended to deliver maximum visual impact in limited horizontal space, using superellipse curves to keep the weight approachable while maintaining a solid, industrial presence. Its consistent stroke weight and simplified forms prioritize clarity and punch over refinement.
Spacing appears tight and efficient, producing a dark, continuous color in paragraphs. The round/square hybrid curves keep forms friendly, but the mass and compression make the font feel deliberately loud and attention-seeking.