Sans Normal Edgew 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, display text, casual, friendly, humanist, informal, lively, approachability, informality, handwritten feel, friendly readability, oblique, rounded, soft, hand-drawn, playful.
A softly oblique sans with rounded, open forms and a gently irregular, human rhythm. Strokes are smooth and low-contrast, with subtly tapered terminals and a slightly elastic baseline feel that suggests pen-like motion rather than rigid geometry. Counters are generally generous, curves are broadly drawn, and overall spacing reads relaxed, giving the alphabet an easy, conversational texture.
Well suited to brand identities, packaging, and promotional graphics that benefit from a warm, casual voice. It can work for short-to-medium text in friendly communications (menus, invitations, social posts), and performs especially well in headlines and callouts where its lively oblique rhythm is a feature.
The tone is approachable and upbeat, with a handwritten-leaning informality that feels friendly rather than formal. Its slant and rounded shapes add momentum and warmth, making text feel personal and conversational.
Likely designed to deliver an accessible, humanist alternative to stricter italics—combining the clarity of a sans with a hand-touched, conversational cadence for everyday display and branding use.
Uppercase forms stay simple and legible while retaining a soft, drawn quality; lowercase shows the personality more strongly through rounder bowls and more fluid joins. Numerals follow the same easygoing construction, favoring clear silhouettes and smooth curves over strict uniformity.