Sans Normal Imgir 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Otter' by Hemphill Type, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Sebino Soft' by Nine Font, and 'Core Sans G' and 'Core Sans GS' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, friendly, chunky, soft, casual, approachability, display impact, cheerfulness, simplicity, rounded, bubbly, blunt terminals, compact, even weight.
A heavy, rounded sans with soft corners and uniformly thick strokes. Curves are generously inflated and counters are small, giving letters a compact, cushioned silhouette. Terminals are blunt and fully rounded, with minimal differentiation between joins and stems, creating a consistent, monoline rhythm. The lowercase shows simple, single-storey forms with a short-shouldered r and a compact, sturdy structure throughout; figures are similarly bulbous and simplified for strong spot readability.
Well-suited for headlines, posters, packaging, and brand marks that benefit from bold, friendly presence. It also works for children’s-oriented materials, playful signage, and social graphics where strong, rounded forms need to read quickly from a distance.
The overall tone is cheerful and approachable, with a toy-like softness that feels informal and welcoming. Its chunky proportions and rounded finishing convey warmth and humor rather than precision or restraint.
The design appears intended to deliver maximum friendliness and impact through soft geometry and thick, simplified letterforms. It prioritizes an inviting, contemporary rounded look that stays legible at display sizes while projecting a fun, approachable personality.
Because the interior counters are tight and the strokes are very full, the design reads best when given adequate size or spacing; in dense settings it can appear dark and compact. The shapes stay steady across the set, producing a cohesive, logo-like texture in headlines and short lines.