Sans Normal Urbev 2 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: magazines, headlines, branding, packaging, invitations, elegant, refined, fashion, literary, editorial, editorial tone, premium styling, expressive italic, calligraphic contrast, calligraphic, hairline, slanted, bracketed, sharp.
A delicate slanted design with pronounced thick–thin modulation and crisp, tapering terminals. Stems and diagonals feel calligraphically drawn, with thin hairlines and sharper joins that give many forms a chiseled, energetic edge. Capitals are relatively narrow and airy, while lowercase forms show a modest x-height and open counters; bowls and curves are smooth but frequently finish in pointed, angled endings rather than blunt cuts. Numerals and punctuation follow the same high-contrast, elegant rhythm, with several figures featuring swooping curves and fine entry/exit strokes.
Well-suited to magazine layouts, fashion or lifestyle branding, and elegant packaging where an expressive italic voice is desired. It can also work for short passages, pull quotes, and titling in print or high-resolution digital contexts that preserve fine hairlines.
The overall tone is polished and expressive, leaning toward a cultured, high-end editorial feel. Its sharp hairlines and dramatic contrast add sophistication and a sense of motion, making the voice more stylish than utilitarian.
The design appears intended to deliver an upscale, editorial italic with strong calligraphic contrast and a refined, contemporary polish. Its forms prioritize elegance and rhythm, aiming to create a distinctive, premium texture in headings and prominent text.
In text, the slant and contrast create a lively texture, with thin linking strokes and tapered terminals contributing to a light, shimmering color on the page. The design’s pointed details and fine hairlines suggest best performance at display sizes or in well-printed settings where subtle strokes can remain visible.