Print Hogag 12 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids media, stickers, playful, friendly, casual, quirky, bouncy, approachability, handmade feel, humor, display impact, playfulness, chunky, rounded, blobby, irregular, soft corners.
A chunky, hand-drawn print face with heavy, rounded forms and softly flattened terminals. Strokes stay broadly even while edges wobble slightly, giving a marker-like, cutout feel rather than crisp geometry. Counters are compact and sometimes asymmetrical, and the baseline rhythm is lively with subtle variations in width and letter shaping across the alphabet. Overall spacing reads open and forgiving, prioritizing bold silhouette recognition over fine detail.
This font suits display applications where warmth and immediacy matter: posters, short headlines, product packaging, labels, and playful branding. It also works well for children’s materials, crafts, and social graphics where bold shapes need to read quickly at medium to large sizes.
The tone is upbeat and approachable, with a childlike, whimsical energy. Its imperfect outlines and squishy proportions suggest spontaneity and humor, making it feel informal and welcoming rather than polished or corporate.
The design appears intended to deliver a bold, friendly hand-lettered voice with strong silhouettes and an intentionally imperfect finish. It favors character and approachability over strict uniformity, aiming for a fun, homemade look that stands out in display settings.
Uppercase forms are simplified and sturdy, while lowercase includes distinctive, slightly cartoonish constructions (notably single-storey shapes and rounded bowls) that emphasize personality. Numerals match the same soft, hand-inked look, maintaining consistent color and a punchy presence in short strings.