Sans Normal Amgag 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Conigen' and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, editorial, presentations, clean, modern, neutral, tech, functional, utility, legibility, neutrality, modernization, system design, open counters, rounded geometry, uniform strokes, generous spacing, high legibility.
A clean grotesque-style sans with rounded, geometric construction and uniform stroke weight. Curves are smooth and circular in letters like O, C, and G, while straight strokes end in crisp, square terminals. Proportions lean broad with open apertures and counters, and the lowercase shows a single-storey g with a rounded bowl and a simple, straight-tailed y. Numerals are straightforward and evenly built, with clear differentiation and consistent cap-height alignment.
This font is well-suited to user interfaces, product screens, and general-purpose digital typography where clarity at a range of sizes matters. Its broad, open forms also work well for signage and wayfinding, while the restrained styling makes it a dependable choice for contemporary branding systems, presentations, and editorial layouts that need a clean sans voice.
The overall tone is neutral and contemporary, emphasizing clarity over personality. It feels pragmatic and confident, with a mild geometric polish that suits modern interfaces and straightforward communication.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency. Its geometric rounding and restrained detailing suggest a goal of looking modern and efficient without calling attention to itself.
The design maintains a steady rhythm across the alphabet, with minimal stylistic quirks and a consistent, engineered look. Punctuation and diacritics shown (dots and colon) appear simple and robust, matching the font’s no-nonsense detailing.