Sans Normal Aflub 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Hando' and 'Hando Soft' by Eko Bimantara, 'FF Infra' by FontFont, 'CF Mod Grotesk' by Fonts.GR, 'Rationell' by PeGGO Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: branding, editorial, advertising, packaging, ui text, modern, friendly, dynamic, casual, clean, approachability, readability, motion, contemporary tone, rounded, humanist, soft corners, open apertures, slanted.
A rounded sans with a consistent rightward slant and smooth, low-contrast strokes. The forms are built from clean curves and softly finished terminals, producing an even, contemporary texture. Counters are generally open and generous, and the lowercase shows simple, readable constructions with single-storey shapes where expected. Proportions feel balanced rather than condensed, with a steady rhythm across letters and numerals that keeps word shapes clear at text and display sizes.
Well suited to brand systems and marketing where a friendly italic voice can add momentum to headlines and short blocks of copy. It also works for editorial pull quotes, product packaging, and UI labels when a softer, more personable tone is needed while maintaining clean sans-serif legibility.
The overall tone is approachable and modern, with the italic angle adding motion and an informal, conversational feel. Rounded joins and softened endings keep it friendly rather than technical, making it feel energetic without becoming loud or decorative.
Designed to deliver a contemporary sans-serif look with a built-in sense of movement, combining rounded geometry and open forms to stay readable while feeling warm and informal.
The sample text shows good clarity in mixed-case settings, with round letters maintaining consistent width and spacing. Numerals follow the same rounded logic and read smoothly alongside letters, supporting general-purpose use in UI and editorial contexts where a slanted voice is desired.