Sans Normal Egmig 20 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, signage, marketing, airy, modern, friendly, calm, casual, legibility, approachability, contemporary tone, everyday versatility, humanist, rounded, open apertures, soft terminals, oblique angle.
A clean, oblique sans with gently rounded curves and open, readable counters. Strokes stay even and smooth, with soft terminals and minimal modulation, giving the letterforms a quiet consistency. Proportions feel balanced rather than condensed, with a straightforward, contemporary skeleton and a slightly calligraphic slant that keeps the rhythm lively without becoming decorative. Numerals and capitals follow the same restrained, rounded construction, maintaining an even color in text.
It suits interface copy, product pages, and app messaging where an informal-but-clear voice is needed. The oblique, rounded character also works well for contemporary branding, short editorial passages, posters, and lightweight signage where a friendly, modern tone is desirable.
The overall tone is approachable and modern, with a relaxed, conversational feel. The slanted posture adds motion and informality, while the clean construction keeps it composed and neutral enough for everyday communication.
Likely designed as a versatile oblique sans that prioritizes clarity and an easy reading rhythm while projecting a relaxed, contemporary personality. The rounded construction and open counters suggest an intent to stay friendly and legible across both display snippets and longer text.
The italics are not just a mechanical slant; several shapes show subtly adapted curves and joins that reinforce a natural, hand-led flow. Curved letters read smooth and open at text sizes, supporting continuous reading while still feeling fresh and contemporary.